Friday, January 25, 2008

8 Satellite Radio Merger Points - Seeking Alpha

8 Satellite Radio Merger Points - Seeking Alpha: "The argument of the cost of getting into the satellite radio business being cost prohibitive steps away from the varietal that the article is based on. The method of delivery in the initial phase of the article is not the issue. The cost of getting into the satellite radio business would equate to how Gallo, or any cabernet sauvignon company, chooses to deliver their product, not the product being delivered. In the case of audio entertainment, if I were to sit Mr. Schaeffler into a new Ford with SYNC, and play him Rush’s “YYZ”, he likely could not tell me whether it was delivered via AM, FM, HD, cell, CD, MP3, Slacker, XM or Sirius. Mr. Schaeffler could in fact hear YYZ on all of those mediums."

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